Best keyword research tool and how to use it

Simply navigate to adwords and connect with you google account. Create one if you don’t have it yet, it’s free!

Go to tools, keyword planner and look for the field to enter your subject.
As an example I typed “best keyword”.
You can see Google returning a list of word specifying the average monthly searches for the term, the competition on this keywords and then suggested bid.
So When it comes to choose I usually go for the one with low competition and one of the highest suggested bid.
The monthly average searches is relative but should be taken into consideration anyway, ill explain why in next paragraph.

Finally I’ve chosen for “Best keyword research”. Here are a couple of advice on how to use it wisely.

• Pick just one keyword and go for it
• add the keyword in the title ( preferably in the first place)
• keyword density of +- 0.5% ( 5x for 1000 words)
• add the keyword to a H1 or H2 tag ( HTML)
• place it in the first and last paragraph of your articleplace it as title and as alternative text for any image
• add it as a tag ( on wordpress or joomla)

Why is a low competition so important for the best keyword research

Wel you must realize that most of us never even get to the first 3 pages of Google.
Ask yourself do you really often go to the 18th page of google result when you look for something ?

Well that’s all about competition. If there is zero competition for your keyword ( never happens!) you’d be theoretically the first result on the first page.
And even if less people are looking for that keyword they are more likely to go to your website when they do.
That’s exactly why you should also go for a specific niche and not just write about “fitness” or “dating” but “fitness for people with disabilities” or “dating for old people”.

if you’re interested in other tools and read more about it you can go to How to find the best keywords of your niche with high traffic and low competition.

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